The challenge with Helldivers 2 was in raising awareness and driving sales for a game that, despite having a dedicated niche following, remained relatively unknown to the broader audience. Complicating matters further was the fact that the original Helldivers game was released as far back as 2015.


As a founding member of the Performance Media team at PlayStation, my role extended beyond leading and managing social campaigns across various business units. I was deeply committed to streamlining workflow, spearheading tests and proposals, and implementing impactful changes to enhance campaign performance and reduce costs for the company.

TikTok Brand Analysis

In this article, I will cover TikTok’s: Background TikTok is an entertainment application that is […]


Over the course of 1.5 years, I ran and managed search & social campaigns for […]

The CW

Over the course of 1.5 years, I ran search & social campaigns for several shows […]

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