I am a performance media marketer with over 7 years of experience in digital marketing and advertising. In my career, I have worked with several brands such as PlayStation, Activision, Snapchat, and etc. to create and execute effective social and search campaigns across various platforms and channels. I am passionate about games and tech, and I plan to stay in said industries for the entirety of my career.
My core competencies include media buying, strategy, A/B testing, forecasting, budgeting, audience planning, reach and frequency, reporting, and providing insights on ad products, audience, creative, time spent, and KPI metrics. I am also proficient in analytical tools and audience insights, such as Google Analytics, Google Trends, YouTube, Facebook/Instagram, Snapchat, and Datorama. I hold certifications from Google and Amazon in analytics, mobile advertising, and eCommerce. Additionally, I have experience in managing associates and staying abreast of industry news.
Please browse my portfolio, and if you’d like to chat about my work or learn more about the entertainment industry in general, please feel free to connect with me here or on LinkedIn.
👩💻 COMPETENCIES:
Digital Marketing/Advertising:
➤ Social Media Advertising – Facebook/Instagram, Twitter, Snapchat, Pinterest, Reddit, LinkedIn, TikTok
➤ Search Advertising – Google, YouTube, Apple, Amazon, Criteo
➤ Analytical Tools & Audience Insights – Google Analytics, Google Trends, YouTube, Facebook/Instagram, Snapchat, Datorama
➤ Planning – Media buying, Strategy, A/B testing, Forecasting, Delivery Projections, Budgeting, Audience Planning, Reach & Frequency
➤ Reporting – Providing insights on ad products, audience, creative, time spent, KPI metrics
General Competencies:
➤ Project/Communication Tools – Google Docs, Google Sheets, Trello, Slack, Notion, Asana, Wrike
➤ Microsoft Office – Excel, PowerPoint, Word, Outlook, Sharepoint, Teams, WebEx, OneNote, Notion