Kimberly LuuCHALLENGE
In June 2017, Activision released Crash Bandicoot N. Sane Trilogy, a collection of remasters of the first three titles in the series: Crash Bandicoot, Cortex Strikes Back, and Warped, which were originally developed by Naughty Dog for PlayStation in the 1990s. With the successful launch of the PS4 game, we were faced with the additional challenge during the holidays of continuing that momentum to drive sales.
STRATEGY
Leveraging that momentum, we focused most of our efforts on lower-funnel units, retargeting our 2nd party data and broadening out to reach those qualified interested audiences.
EXECUTION
Across social channels, we’ve retargeted past video viewers, lookalikes of video viewers, and relevant but niche gaming interests audiences to stay top-of-mind. As a conversion tactic, we opened up sales to third-party stores such as Walmart, Best Buy, Target, etc. This ensured high visibility across retailers and drove sales in addition to digital sales from Amazon
RESULTS
- Top Selling Remastered Collection in PS4 History
- Sold astonishing 2.5 million copies worldwide
- Helped make Crash Bandicoot Trilogy the best selling PS4 game at launch in 2017 in both the US and Europe
- Topped the UK charts for the most weeks at No.1 for a PS4-exclusive title
- Topped the UK charts for the a year at No.1 for any title in 2017
- Won Best Remake/Remaster of 2017 – IGN
- Nominated in Freedom Tower Award for Best Remake
