In June 2017, Activision released Crash Bandicoot N. Sane Trilogy, a collection of remasters of the first three titles in the series: Crash BandicootCortex Strikes Back, and Warped, which were originally developed by Naughty Dog for PlayStation in the 1990s.  With the successful launch of the PS4 game, we were faced with the additional challenge during the holidays of continuing that momentum to drive sales.


Leveraging that momentum, we focused most of our efforts on lower-funnel units, retargeting our 2nd party data and broadening out to reach those qualified interested audiences.


Across social channels, we’ve retargeted past video viewers, lookalikes of video viewers, and relevant but niche gaming interests audiences to stay top-of-mind. As a conversion tactic, we opened up sales to third-party stores such as Walmart, Best Buy, Target, etc. This ensured high visibility across retailers and drove sales in addition to digital sales from Amazon


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