A start-up company focused on bringing beauty services to you on your time (“Beauty on Demand”) Services include manicures, pedicures, massages, makeup, hair, facials, etc. All can be booked through the mobile app.

For Joiful, we oversaw the entire strategy and advised them on what direction to take based on how they wanted to shape their brand.

How did I impact our client? I:

  • Designed a full-funnel media plan incorporating both organic and paid content, flighting out the times and budget depending on our targeting.
  • Built a competitive analysis document for them outlining Joiful and their competitors’ motto, brand promise, value proposition, social listening information, etc.
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