The challenge with Helldivers 2 was in raising awareness and driving sales for a game that, despite having a dedicated niche following, remained relatively unknown to the broader audience. Complicating matters further was the fact that the original Helldivers game was released as far back as 2015.



As a founding member of the Performance Media team at PlayStation, my role extended beyond leading and managing social campaigns across various business units. I was deeply committed to streamlining workflow, spearheading tests and proposals, and implementing impactful changes to enhance campaign performance and reduce costs for the company.



Concur is a company that provides travel expense management services to its B2B consumers. Working […]

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