a portfolio of marketing campaigns for brands and titles I’ve worked on.
The challenge with Helldivers 2 was in raising awareness and driving sales for a game that, despite having a dedicated niche following, remained relatively unknown to the broader audience. Complicating matters further was the fact that the original Helldivers game was released as far back as 2015.
As a founding member of the Performance Media team at PlayStation, my role extended beyond leading and managing social campaigns across various business units. I was deeply committed to streamlining workflow, spearheading tests and proposals, and implementing impactful changes to enhance campaign performance and reduce costs for the company.
In this article, I will cover TikTok’s: Background TikTok is an entertainment application that is […]
Challenge On October 25, 2019 Activision released Call of Duty: Modern Warfare, a reboot of […]
CHALLENGE On November 13, 2018 Activision remastered and released Spyro Reignited Trilogy. Like Crash Bandicoot, […]
Destiny 2 PC Launch Challenge In October 2017, Activision set out to reveal the it’s […]
CHALLENGE In June 2017, Activision released Crash Bandicoot N. Sane Trilogy, a collection of remasters […]
Kimberly Luu
